Once upon a time, there was a little store called Heidi Story in Brooklyn named after its sparkly owner of the same name. She and her little dog, who ate out of a little pink dish, ran the little store and entertained artists, designers and shoppers all day. One day, a friend of a friend [...]

My first rejection! GirlShop.com politely declared that their carefully studied niche audience is saturated with the jewelry pouch, but to please keep them informed of any new designs. I will be kept on file, as they are fond of my designs.
My first form rejection letter! I sent these out all the time as an editorial [...]

Oh no! Boyfriend read this morning’s reference to the yuchiness of Macy’s where we hunted and gathered golf shirts and shorts for his friend’s bachelor party at a golf resort, and became sad! He hoped our up-in-coming shopping experience at Barney’s will be better, where we will search for and try on hundreds of jeans [...]

What’s the weekend without a little work? Holidays just aren’t the same when you’re working on the side. Monday’s Memorial Day just becomes a nice day to knock out a to-do list before you can add any more to it, that and shopping with your lovely boyfriend for golf clothes at Macy’s (yuch! what a [...]

Fresh from the hair dresser, Alice Band, my once very straight, very bleached-damaged, very “mad at me” hair has health and style! My hair was dreading in the morning. Not the sexy, just-got-out-of-bed Farah Fawcett look. It was a weed. To combat it, the hair dresser at Daily Candy NY supported Alice Band gave me [...]

Kelly Waldron gets her own set of credentials! Nights of attending Lamaze childbirth certification classes, subway rides of reading The Birth Book and other pregnancy book classics (amid curious and wandering eyes of people seated next to her), and weekends of pouring over pregnancy videos of water birth, normal birth, cesarean section, etc., has earned [...]

If you MUST wear white pants, and risk the day’s dust and lunch skipping down your leg, please wear straight and/ or wide-legged pants with a cuff or long cut. Floods are good, especially with a chunky cuff at the bottom, and long belt loops.
As for shoes? Try these daintly little delights from Seychelles! Seychelles [...]

If you must, white shoes can be very cute. Beware, however, of looking like a nurse with a round, wide toe and laces. Or a little third grader with a little back-pack with everything just so, right down to the lunch money purse. Ok, that’s cute, but white shoes can really underestimate your impact. With [...]

From the IT Desk:
Creating the right email address is step 1 to fighting (spam).
Those of you working for a large corporation probably don’t see much spam because your IT departments have you well protected by firewalls (or they should), but if you’re creating your own email at gmail, hotmail, yahoo, or if you’re like [...]

To clarify, I am a webmistress by day, fashion designer by night. If you see postings for SEO techniques, spam rants and tricks to protect your email, you know now, providing you’ve read the archives, why they are in a site about fashion and fabric.
I do not appreciate, and will delete, mass-commenting. I want to [...]